System v3.0 Public Release

IDENTITY

The visual operating system of Fritex.
Precision. Performance. Future.

Designed for the impossible.

Fritex is not just a manufacturer; it is a problem-solving engine for the most extreme environments on Earth.

Our visual identity reflects this engineered nature. We prioritize high contrast, technical typography, and a "HUD" aesthetic that communicates data and precision instantly.

LOGOMARK

01
Fritex Logo Construction
construction_grid_v2 scale: 100%

Core Assets

Primary White
Primary Blue
Primary Black

misuse_prevention

1. Do not skew or distort.

2. Do not use non-brand colors.

3. Do not place on cluttered backgrounds.

SPECTRUM

02

Signal Magenta

HEX#F62D76
PMS213 C

Technical Blue

HEX#0044CC
PMS293 C

Deep Space

HEX#050508
PMSBlack 6 C

TYPOGRAPHY

03
Inter_Variable.ttf

Aa

The quick brown fox

H1 - Bold - 48px

Jumps over the lazy dog

H2 - Bold - 30px

Inter is a typeface specially designed for user interfaces with focus on high legibility of small-to-medium sized text on computer screens.

2,500+ Glyphs
100% Variable

ASSETS

04

Photography Mood

Industrial Precision
Material Science
Engineering
High Contrast
Industrial
Technical

System Icons (Lucide)

We use the Lucide React library. Icons should be used with a stroke width of 1.5px to match the typography weight.

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